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Sarah Jessica Parker & daughter wear Parajumpers

Parajumpers the luxury Italian outerwear brand has always firmly been a favourite of celebrities worldwide. We were excited to see one of our favourite actresses Sarah Jessica Parker and her daughter out in the streets of New York both wearing Parajumpers. SJP is wearing Parajumpers Long Bear Special & her daughter is wearing PJSY Gobi.

Sarah Jessica Parker & daughter in Parajumpers
Sarah Jessica Parker & daughter in Parajumpers

Here is the video from the AW14 shoot. The shoot took place in the Spazio Mustica, the showroom where the famous Nino Mustica, an artist with Sicilian origins, studies, gathers inspiration and creates his artworks. Parajumpers chose this location for the bright colours and, more in general, for the spirit of freedom and creativity that pervade this magical space.

Find out more about Parajumpers here or contact us today if you would like to stock Parajumpers in your store.

Rock Star Baby & Superkids & Co at Playtime Paris

Rock Star Baby & Superkids at Playtime Paris

Superkids & Co will be at Playtime Paris between 5-7th July, where we’ll be exhibiting the complete Rock Star Baby collection. You will find us on stand F04. Please drop by and say hello, we’re looking forward to seeing you.

Click here for more details on Playtime Paris and how to get there.

If you can’t make it to the show, book an appointment and visit us in our showroom in Victoria, London to view the exciting brands we’re working with.  Click here to contact us via the form on the website.

Make a date with the Superkids!

We’re pleased to announce that our showroom will be open for SS15 collections from the 30th June to 31st July. Our showroom is located in the heart of central London at 52 Grosvenor Gardens, Victoria. Please contact us to arrange an appointment. We look forward to seeing you soon.


Make a date with Superkids & Co to view SS15 collections


Now Booking Appointments for AW14

Superkids - Autumn Winter 14 appointments

Superkids & Co are now booking appointments for Autumn Winter 2014 collections.

We will be showing the collections at our showroom in Victoria (London) from 28th January 2014 to 28th February 2014.

If you are interested in being a stockist of any of our brands, please contact us using the form on the contact us page.

Please kindly give details of your shop and brands you currently stock.

A member of our team will reply to you as soon as possible.

We look forward to hearing from you.

This Little Duck Went To Town…

Last Sunday was the BAFTA Children’s Awards and the stars were out in force. The red carpet event at the London Hilton, Park Lane saw stars such as Myleene Klass, Henry Winkler (The Fonz), Pussycat Doll Ashley Roberts, Aimee Kelly, Bobby Lockwood and Natalie Gumede attend.

However, there were some even more special attendees at the awards that night. A gang of Rock Star Baby’s black rubber ducks managed to slip themselves into every goody bag for the guests to take away with them.  The rebels.

Rock Star Baby Rubber Duck