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Superkids & Co is a UK designer childrenswear fashion agency based in London. The agency was launched by Nikki Bloch & Wendy Abbott with a view to utilising their many years of experience at director and international sales manager levels.

Superkids & Co specialise in wholesale, distribution, e‐commerce, establishing shop in shops, marketing and PR, with a vision to developing the best multi‐branded childrenswear agency in the UK and beyond. We offer a complete agency solution for the kidswear market to our impressive domestic and international client base.

Superkids & Co is dedicated to achieving a portfolio of complementary brands whose values reflect those of the agency as well as the end consumer. To this end, the agency’s priority is to ensure that careful and correct control over distribution is in place for brands whilst developing new business across the accredited territory.

The partnership brings together over 50 years of combined kids and baby product knowledge in apparel and footwear whilst developing business internationally with brands such as D&G Junior, Roberto Cavalli Angels & Devils, Juicy Couture, Paul Smith, Calvin Klein, Rock Star Baby, Ed Hardy, Miss Blumarine & Miss Blumarine Jeans, Sweet Years, Cimarron and Lois Jeans. Footwear brands include D&G, Kors by Michael Kors, Juicy Couture and Stuart Weitzman. Click here to view the brands we are currently working with.

The partners have successfully grown brand sales through multiple door retailers and established shop in shops within department stores in the UK such as Selfridges, Harrods & Harvey Nichols among others. In Europe, Russia, Dubai, Turkey and & Saudi Arabia the partners have developed sales in leading independents, online stores and department stores such KaDeWe, Illum , Tsum and Harvey Nichols.

Superkids & Co have enviable relationships with all UK kids baby boutiques, specialty stores & online businesses and their relationship with buyers is second to none.

Superkids & Co successfully launch, grow & develop great childrenswear brands.