Parajumpers the luxury Italian outerwear brand has always firmly been a favourite of celebrities worldwide. We were excited to see one of our favourite actresses Sarah Jessica Parker and her daughter out in the streets of New York both wearing Parajumpers. SJP is wearing Parajumpers Long Bear Special & her daughter is wearing PJSY Gobi.

Here is the video from the AW14 shoot. The shoot took place in the Spazio Mustica, the showroom where the famous Nino Mustica, an artist with Sicilian origins, studies, gathers inspiration and creates his artworks. Parajumpers chose this location for the bright colours and, more in general, for the spirit of freedom and creativity that pervade this magical space.

Find out more about Parajumpers here or contact us today if you would like to stock Parajumpers in your store.